Integrated Systems Europe 2025 has closed a new edition with record attendance. In total, 85,350 people from 168 countries attended the largest trade fair in the audiovisual sector from 4th to 7th February. A sector that has grown by 15% since 2021, that has boosted employment and that attracts entrepreneurial talent in Catalonia with more than 4,100 companies, 41,840 jobs and an annual turnover of €8.6M, according to the study The audiovisual sector in Catalonia, carried out by ACCIÓ.

The event was the setting for the presentation of the city's first Pole of Economic Activity, Palo Alto BCN XRLAB, which will become a reality in May to bring together initiatives, companies and professional people specialised in extended reality (XR) technologies. The space, with more than 2,000m2, will have the aim of boosting the growth and competitiveness of the audiovisual sector, generating new economic activity, creative talent and quality employment.

This year, Barcelona Activa participated in ISE with a joint stand with the Barcelona Institute of Culture (ICUB), Barcelona City Council, and the Audiovisual Cluster of Catalonia. The space offered an immersive experience to attendees, with a tour to test first-hand the solutions of 6 companies in the Barcelona Creativity Showroom: blit.studio, Fede Switch & Light, Flop Work,Glassy Films, IT'S ON and Seeds XR.

As a new feature, there was also an Innovation Park, a space dedicated to presenting the solutions of new emerging companies in the audiovisual sector, such as Estudio Gurugú, Into Reality, NeuralTrust,Play Your Brand, Process Talks, Royal Renders and Wildbytes.

Finally, Barcelona Activa announced the different programmes and services to promote talent in the creative industries, such as IT Academy, the challenges CONNECTIO or the Trade skills workshop. In addition, new networking opportunities were generated, company pitching was carried out and talks on investment in the sector were held.

You can find out about the most important moments of the trade fair in this video summary and start preparing for next year's edition, which will be held between 3rd and 6th February.